Kermit Floor logo

Privacy Policy

Last updated: 25 September 2026

1. Who we are (Data Controller)

kermitfloor.ro is operated by DMS INNOVATIVE SOLUTIONS S.R.L., Bucharest, Romania, CUI 45743250 (“DMS”, “we”, “us”). DMS is the controller for personal data handled through this website.

Contact: info@dmsinnovative.ro · +40 722 547 258.

2. Scope

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you:

  • visit the Site,
  • contact us via forms, email, phone, or WhatsApp,
  • request catalogs/technical documents,
  • submit inquiries or RFQs,
  • apply for distributorship/partnership,
  • interact with embedded content (e.g., Instagram), and
  • subscribe to updates (if offered).

3. Personal data we collect

Depending on how you use the Site, we may collect:

A. Data you provide

  • Identity/contact: name, surname, company, title, email, phone
  • Inquiry content: messages, product interests, project details, attachments
  • Commercial details (B2B): company address, VAT/tax number, delivery preferences (if applicable)

B. Data collected automatically

  • Device and usage: IP address, browser type, pages viewed, approximate location (city/country), timestamps, referring URLs
  • Cookies and similar technologies (see Section 8)

C. Data from third parties (limited)

  • Analytics/measurement providers (aggregated usage stats)
  • Social platforms (when you interact with embedded content)

Note: We do not intentionally collect special categories of personal data (sensitive data). Please do not submit sensitive data via Site forms.

4. Purposes of processing

We process personal data for the following purposes:

  1. Responding to inquiries and providing quotations / product information
  2. Customer and relationship management (B2B communications, distributor onboarding)
  3. Providing requested resources (catalogs, technical sheets, installation guides)
  4. Site operation, security, and fraud prevention
  5. Improving the Site (performance, usability, analytics)
  6. Legal compliance (recordkeeping, responding to lawful requests)
  7. Marketing communications (only where permitted/consented; see Section 7)

5. Legal bases

We process enquiries to take steps requested before a contract or to perform a contract; business contact and website security data for our legitimate interests in responding to business requests and keeping the service secure; records required by law to meet legal obligations; and optional analytics or marketing on the basis of consent where required. You can withdraw consent at any time.

6. Recipients and international processing

The website uses Cloudflare hosting and delivery infrastructure. Communication providers process messages sent by email or WhatsApp under their applicable terms. Google Analytics receives usage events only after analytics consent. Advisers and authorities may receive data where necessary or required by law. We do not sell personal data.

Providers may process data outside the European Economic Area. Applicable transfer arrangements depend on the provider and service; contact us for information about the safeguards relevant to your enquiry.

7. Marketing communications

If we offer newsletters or promotional messages:

  • We will send them only with your consent or another lawful basis permitted by applicable law.
  • You can opt out at any time using the unsubscribe link or by emailing info@dmsinnovative.ro

8. Cookies and similar technologies

We use cookies and similar technologies to keep the Site functional and, with your permission, to measure usage and improve performance.

Consent-based analytics: We use Google Analytics 4 (GA4) only after you explicitly accept analytics cookies via our cookie banner. If you reject analytics cookies, GA4 is not activated for your visit.

You can change your choice at any time by opening Cookie Settings from the footer.

  • Essential cookies: required for basic functions and security.
  • Analytics cookies (GA4): enabled only when consent is granted.

Consent record: We store your cookie choice in a first-party cookie named kf_consent_v1 so your preference can be remembered.

9. Retention

We keep enquiry data for the time needed to respond, follow up the requested supply and handle related claims. Contractual and accounting records are retained for the applicable legal periods. Security records and consent choices are retained according to their operational purpose. Contact us for the retention period relevant to a specific record.

10. Security

We apply reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. However, no system is 100% secure.

11. Your rights

Subject to applicable conditions, you may request access, correction, erasure, restriction or portability of your data, object to processing based on legitimate interests and withdraw consent without affecting earlier lawful processing. You may complain to Romania’s ANSPDCP at dataprotection.ro or another competent supervisory authority. We do not use website enquiries for automated decisions with legal or similarly significant effects.

12. How to exercise your rights

Email info@dmsinnovative.ro with a clear description of your request. We may ask for proportionate information to verify your identity. We respond within the applicable statutory period. Supplying enquiry details is voluntary, but we may be unable to respond or prepare a quotation without the necessary contact and project information.

13. Children’s privacy

The Site is not directed to children. We do not knowingly collect personal data from children.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date will change accordingly. Material changes will be posted on the Site.

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